The Column Blog

We're an opinionated company, with a few ideas about public notice and the future of public information systems. Let us know what you think.

Legal Sales Up 14% for The Sun Newspaper After Using Column
Case Study
Legal Sales Up 14% for The Sun Newspaper After Using Column

The Sun Newspaper's production manager and graphic designer, Kristina Cummings, was struggling with the workload of legal advertising, which was a considerable operation for the newspaper. She was getting desperate for a solution, when she found Column. The legal ad sales are now up approximately 14% in 2022 over the comparable period in 2021. Most importantly, the time that the The Sun’s team spends on legal advertising placement and billing has been greatly reduced, since Column now takes care of a lot of the work.

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