The Column Library

Welcome to the most comprehensive library of best practices, resources, and guides for public and legal notices.

Amsterdam News Increases Payment Collections by 60% with Column
Case Study
Amsterdam News Increases Payment Collections by 60% with Column

In 2023, as part of its commitment to undergo its ongoing comprehensive digital transformation, Amsterdam News partnered with Column to streamline its legal advertising operations. The introduction of Column to Amsterdam News’ tech stack has catalyzed a significant improvement in payment collections for the paper. “Column has positioned us to get near 100 percent of every dollar sold on legals,” said Bennett. “The software’s advanced features help streamline prompt payment so that we realize as much of our actual sales as possible.”

Read More

How to Place Public Notices

How to Place a Notice of Availability
How to Place Public Notices
Alex Lutz, Growth Marketing Manager
How to Place a Notice of Funding
How to Place Public Notices
Alex Lutz, Growth Marketing Manager
How to Place a Water Discharge Notice
How to Place Public Notices
Alex Lutz, Growth Marketing Manager
Load More Posts

What is a Public Notice?

How Column Drives More Customers to their Publishing Partners
How to Place Public Notices
Alex Lutz, Growth Marketing Manager
Column’s Automated Affidavits
How to Place Public Notices
Alex Lutz, Growth Marketing Manager
What are Affidavits or Proof of Publication?
What is a Public Notice?
Alex Lutz, Growth Marketing Manager
When do I Publish a Notice?
How to Place Public Notices
Alex Lutz, Growth Marketing Manager
Who Publishes Public Notices?
What is a Public Notice?
Alex Lutz, Growth Marketing Manager
Public Notices Online
What is a Public Notice?
Alex Lutz, Growth Marketing Manager
Load More Posts

Case Studies

The Sun Newspaper Delivers Self-Serve with Column
Case Study
Emmie Atwood
Content Manager
New York Newspaper Increases Notice Volume by Over 35% with Column for Agencies Integration
Case Study
Emmie Atwood
Content Manager
Scaling New Process Across Publications with CherryRoad Media
Case Study
Emmie Atwood
Content Manager
Load More Posts

Column Wiki

New Year, Better Column, Better Customer Experience
Column Wiki
Sarah Alpert
Senior Product Manager
Get Insight into Your Public Notice Business, More Specific Notifications, and Better Filtering!
Column Wiki
Sarah Alpert
Senior Product Manager
Easier Onboarding for Advertisers, Making In-App Notifications More Useful, More Power for Publishers!
Column Wiki
Sarah Alpert
Senior Product Manager
Load More Posts

Announcements

Why Our Hiring Process Prioritizes Writing Skills
Ideas
Emmie Atwood
Content Manager
How We Got Started
Ideas
Jake Seaton
CEO & Founder
Load More Posts