In 2023, as part of its commitment to undergo its ongoing comprehensive digital transformation, Amsterdam News partnered with Column to streamline its legal advertising operations. The introduction of Column to Amsterdam News’ tech stack has catalyzed a significant improvement in payment collections for the paper. “Column has positioned us to get near 100 percent of every dollar sold on legals,” said Bennett. “The software’s advanced features help streamline prompt payment so that we realize as much of our actual sales as possible.”
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