Today marks a significant milestone in our work to empower publishers with the tools they need to thrive in the digital age. We’re excited to announce the launch of Column Reports—a complete reimagining of how you access, analyze, and act on your publishing data.
The Challenge We Solved
For too long, publishers have been stuck juggling multiple systems, waiting for outdated reports, and missing critical deadlines because of data delays. Our research revealed a common frustration: pagination teams losing valuable time, accounting staff struggling with incomplete datasets, and publishers lacking the real-time insights needed to make informed business decisions.
The solution was clear: bring powerful reporting directly into Column where you already work, with data that updates in real-time.
Introducing: Column Reports
Column Reports transform your reporting experience with four powerful, purpose-built dashboards that deliver the insights you need, exactly when you need them.
Products Dashboard
See your revenue across multiple product lines by last publication date. This aggregated view shows your overall performance while letting you drill down into individual revenue and volume per notice type—whether it’s public notices, obituaries, or classifieds. Export detailed views for deeper analysis and planning.
Customers Dashboard
Make data-driven decisions with confidence. Quickly spot your highest and lowest performing customers based on product lines. Filter by specific products, sort by revenue or order volume, and use the newspaper selector to analyze customers on a per-market basis. Perfect for identifying growth opportunities and accounts that need attention.
Pagination Dashboard
Beat the deadline frenzy with real-time data. Track ad deadlines and publication schedules all in one place. Production team members can see total column inches to dummy pages ahead of time, ensuring smooth workflow from deadline to press.
Accounting Dashboard
Gain complete financial visibility at your fingertips. Quickly identify overdue customer invoices by age and amount, helping you prioritize collections and reduce outstanding balances. Export row-level data per customer or export entire reports based on your selected filters for comprehensive financial management.
Why Our Publishing Partners Are Excited
Real-Time Data: Get up-to-the-minute information when you need it most—no more waiting for 30-minute delays that cost you valuable time.
In-App Experience: Your reports live where you work. No more switching between external systems or dealing with slow-loading links.
Comprehensive Order and Notice Reporting: One unified system handles all your reporting needs, from legal notices to obituaries to classified ads.
Enhanced Performance and Reliability: Built on robust infrastructure that delivers consistent, dependable access to your business data.
Looking Ahead & Early Access
This launch represents just the beginning of our enhanced reporting capabilities. Based on publisher feedback, we’re already planning additional features, including:
- Advanced filtering and comparison tools
- Customizable dashboard views
- Enhanced export options
- Additional mobile optimization features
We’ll continue to iterate and improve these reports based on your feedback and evolving needs.
Column Reports is available now for Early Access among our publishing partners. To get started, visit our Early Access request form and fill out your information.
Have questions or feedback? We’d love to hear from you. Contact our support team or schedule a personalized walkthrough to discover how Column Reports can streamline your workflow.